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Tom and Jerry

NetEase told the world how to adapt a foreign IP to the Chinese market and make it successful in the casual mobile game market with Tom and Jerry, a runner game that hit the Chinese iOS platform on June 1st, 2015. In the first 24 hours Tom and Jerry mobile game surpassed 600,000 downloads and then topped iPad free chart and iPhone grossing chart in the weekend. The game remained a top iOS app in China for a week and was definitely the most popular runner game in June.

Tom and Jerry is licensed by Warner Bros., and it's one of the several oversea IPs NetEase signed up in 2015. It represents NetEase's effort in extending its game IPs to cover the needs of gamers with different interests, especially the casual game market.

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