The Rise of New Mobile Sites
In simple terms, m-commerce involves shopping via a mobile device, whether that be a smartphone or tablet. And thanks to the rise in mobile sites, m-commerce is dubbed to burst into the mainstream thanks to advancing technology making it easier for people to shop on their phones. In the foreseeable future, m-commerce will continue to rise. Just three years ago, m-commerce made up some 11.6% of the total $303billion e-commerce total in the States. This is set to reach $284 billion in just three years time and will accumulate for almost half of the e-commerce market.
And this is just mobile getting started. For the first time last year, the number of searches on mobile devices officially outnumbered the total number of searches made on desktop making mobile the most popular way of accessing the internet, with this, the number of new mobile sites make sense. Admittedly, Google searches made from desktop remain very high but such figures indicate that mobile technology is just on the rise, it has risen and not only has it risen, it has done so to the very top. Shopping sites, mobile casinos, social media, streaming services, gaming, are all popular on mobile.
With this information, it is no surprise that businesses are soon keen for their websites to be optimised for mobile. Nowadays, having a mobile site is absolutely necessary. And this is still not enough, your site must also be mobile friendly meaning it needs to do more than just be displayable on a mobile device, it also needs to be easy for users to navigate. As a result of this, page views will increase tenfold as mobile friendly sites always get more views, it’s as simple as that. Mobile sites are rising simply because if users aren’t able to access a site easily on their mobile, they will give up and look elsewhere hence, hosting a mobile site is essential for retaining customers, whether you’re a retailer, social media site or even mobile casino.
It’s no surprise that in the past few years mobile has been king. Now the most popular way to browse the internet, a change of criteria in Google’s search indexing is on the horizon. The search engine giant have announced that plans for a mobile first index that will rank pages on the SERPs based off the mobile version of their website is now in motion. Before announcing a new site, Google recommend that your site is mobile friendly and that a mobile friendly test has been conducted as well as a mobile usability report. And if Google recommend you do something, you tend to do it, especially where a website is involved!