Oculus Rift May Have Lost Its Competitive Edge

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Officially launched in March 2016, Oculus Rift, the harbinger in VR gaming headset, will celebrate at the end of this month its first anniversary. However, Oculus appears to have lost its edge in the past few months. In February 2017, they lost the lawsuit and had to pay $500 million to Zenimax as a result. It's not sure whether the lawsuit affects Oculus' sales, but they just announced to lower the price of both Oculus Rift and Oculus Touch controller by $100 (Oculus Rift is now priced at $499, and the Touch controller is now $99).

Meanwhile, Sony, another major player in the VR market announced 915,000 PlayStation VR headsets had been sold by now. It's believed by some analysts that PlayStation VR may have been outselling Oculus Rift by as much as 3:1. Let's not forget HTC, which joined the VR headset war in April 2016 with HTC Vive. The Taiwanese company hasn't yet revealed its sales figures.


CCS Insight, a research group, estimates that 11 million virtual and augmented reality devices were sold in 2016, but only 1.2 million were dedicated VR devices for games. If the number is accurate, it's not hard to estimate how much units were sold by Oculus and HTC. Based on these numbers we can assume that the VR market hasn't grown as fast as the VR developers were expecting.

Source: Financial Times
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