Do Celebrity Endorsements Help in Promoting Games?
Celebrity endorsement is a form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service. The most common celebrity endorsed products are perfumes, clothing, cosmetics etc. But we seldom saw a game publisher using celebrity endorsement techniques for many reasons. If your favorite celebrity endorsed a game, would you play it or buy it? Do celebrity endorsements also work for games? Perhaps the publishers should get people know the quality of the game at first. But celebrity endorsements do increase people's interest and help promote the games. Several Asian game publishers are the most common business users of celebrity endorsement techniques like Nexon, Tencent Games, and more.
Game: Blade & Soul
Publisher: Tencent Games
Celebrity Spokesperson: Girls' Generation
Blade & Soul is a Korean fantasy martial-arts MMORPG developed by NCsoft. Girls' Generation is a popular South Korean girl group and they became the spokespersons for Blade & Soul China in October of 2013 when Tencent Games launched the final closed beta of Blade & Soul. There is a theme song for Blade & Soul, posters, and more game related promotion by Girls' Generation.