Tencent's Mobile Game We Runner Surpassed $16 Million Monthly Revenue - Report
Chinese internet giant Tencent's phenomenal social game for iOS platform We Runner (Chinese name天天酷跑) has reportedly surpassed $16 Million monthly revenue.
Report said that We Runner got about $820,000 income from in-app purchase on the day it released on App Store. As a 2D side-scrolling parkour game, We Runner isn't innovative in terms of gameplay. However, with the huge user base on its SNS platforms QQ and WeChat, Tencent's strategy to introduce in-app purchase into completive game is again successful. Players can compare their points with friends on QQ or WeChat, and the desire to surpass their friends pushes them to make purchases.